How to Protect Your Site from Online Plagiarism

how to protect your site from online plagiarism

You have spent hours perfecting the copy for your homepage, and your services page. You are probably not a copywriter, but you know your business more than other people do, so imagine how good it feels to read that client-attractive marketing copy. It lures in your ideal clients, or should I say yummy clients. And then bam! You found out some lousy people blatantly copied the whole thing and pasted it on their website as if that’s totally fine. Don’t you just hate that? Online plagiarism is so rampant these days and even so-called “consultants” are guilty of it. You may or may not be aware that somebody is copying the exact words you have placed on your website to attract clients. If you want to learn how to protect your site from online plagiarism, then you will love what I’m going to share with you so read on.

Read More»

How to Generate More Leads on Facebook Using the Cover Photo

With Facebook allowing calls-to-action on the cover photo, you simply can not afford to ignore this piece of real estate for your business. Cover photos give you an opportunity to kick your Facebook marketing strategy into high gear. After all, people love visuals and most people respond well to images most especially eye-catching images. With this change, this means you can now generate more leads on Facebook and what better way to do this than create a cover photo with a great call to action? If you are wondering how to generate more leads on Facebook using the cover photo, read on.

Read More»

How to Design a Custom Opt-in Form Without Photoshop

Having a catchy opt-in form on your website entices your visitors to sign up for your free gift. If you are using Mailchimp or Aweber, or any other email marketing service, you’ll notice that the default forms are pretty basic. What you need is an opt-in form that will match your branding and that will capture your website visitors’ attention. But what if you don’t know anything about HTML and CSS to be able to customize the forms? You are not alone. If you’re tired of using the default forms available in your email marketing service, keep reading because you’re in for a treat!

Read More»

Where to Find High Quality Content to Post on Social Media

content marketing toolIf you are still searching the web every single week to find great content to share on your social networks (aside from your own content), you probably are spending so much time just doing the research. Have you ever thought “There has to be a better way”? I know I have. This task is even more time-consuming if you are doing this for clients (let’s say you are a virtual assistant like me). If you want to spend less time doing this and more time on doing the tasks that really make you money such as coaching clients, writing a book, speaking on stage, creating your program, or whatever task you need to focus on, then keep reading.

Read More»

Why I Turned Down an Ideal Client and What You Can Learn From It

how to say no to clientsHave you ever turned down a potential client? I know I have a couple of times. But in the past, I would work with just anyone who needs my services—and I mean anyone. I was just starting out years ago and didn’t know I should pick a niche or have a picture of my ideal client in my head. I was okay with working with clients who have different types of businesses, so I didn’t really have focus. One client had a marketing firm, the other was a medical doctor, there was a trainer, and one who was in the entertainment business. So you see? I catered to different types of clients so you can imagine how hard this is when it comes to crafting your marketing messages.

Read More»
Ladies, grab your free social media workbook, video series, and weekly to-do list!
Get it now