Why Your LinkedIn Message is Driving People Away

linkedin for business Have you received messages on LinkedIn that just made you feel like running away from that person (if that person was in front of you talking)? There had been so many instances that I have lost count already. 

LinkedIn is a social network for serious business owners. We get it, you’re there to do business. But nothing turns me off more than an in-your-face type of promotional message. 

I don’t rant often, but when I do I make sure I let you know about it so you don’t make the same mistakes that others are making. 

So here’s the scoop. I logged in to my LinkedIn account and opened this message from a new connection. This person sent me a request to connect. Take note that this is the very first message that this person has sent me:

Karen,

I wanted to take a minute to thank you for connecting with me here on LinkedIn. As a special thank you, I would like to offer you 35% off your first order with us on any product or service you choose.

A few of those are listed below:
Graphic Design
Web Development
Offset Printing
Digital Printing
Silk Screen Printing
Large Format Printing
Promotional Items
Search Engine Optimization Services
Pay Per Click Campaigns
and much more… 

 
So let’s imagine that this happened in a networking event. And here’s our conversation:

Mr. X: Hi Karen. I’m Mr. X. 

Karen: It’s nice to meet you Mr. X. 

Mr. X: I would love to get in touch with you. Here’s my business card.

Karen: Thank you. Here’s mine. I’ll definitely keep in touch.

Mr. X: As a special thank you, I would like to offer you 35% off your first order with us on any product or service you choose.

Karen: (thinking) Uhhh… awkward.

 

Doesn’t that feel awkward? It would feel just as awkward if that was a face-to-face conversation. How would you feel if you are being sold to during a first time encounter? Remember the “know-like-and-trust factor”? 

Instead of possibly getting business, this type of message will actually drive people away. Why? Because this shows you don’t really care about getting to know the person, and his/her business. The second reason is that you haven’t established rapport with that connection yet. Doing this practice makes you sound like a pushy salesman. 

It takes multiple touch points before someone buys anything from you. So don’t ruin a potential client or customer’s perception of you and your business with an in-your-face promotional introductory message. 

Now it’s your turn to share. You probably have received a lot of promotional messages from people you have just confirmed as a Facebook friend or LinkedIn connection. How did you feel when you received such messages without the person introducing himself or herself first?

 

 

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